They’re being a nudge. Again.
Written by: Tim McCleary
As the holiday season winds down, it’s worth a look at how one well-known brand used this time of the year to execute the art of the nudge –– to perfection. Did it have an impact on you?
A culture that “gives a sh#t.” And caffeinates us, too.
Written by: Tim McCleary
Do you supercharge each morning with a great cup o’ joe? When I’m not on the road, my day starts with a latte at my favorite Charlotte coffee spot, Not Just Coffee. Their name is appropriate on so many levels, as you’ll soon see.
A taste for change. Relevance is everything.
Written by: Tim McCleary
I’m painfully aware of the fact that it’s summer here in the U.S., based on the record-breaking heatwave we’ve experienced. Given this, it’s a good time for a lighter read – lighter fare, if you will.
From bored to floored! Four ideas to design a GREAT team off-site.
Written by: Tim McCleary
I was sitting in a ballroom of a New York City hotel. The room was filled to capacity with more than 100 employees seated in teams of six. The room went dark. An over-sized projection screen lit up with a high octane video, punctuated with music and sound effects that put us in the center of the action of six customers’ lives.
Do you like to be teased? The answer may surprise you.
Written by: Tim McCleary
Being teased for something we said or did as a kid was never a lot of fun. But, having our brains teased as an adult is something we’re actually built to seek-out.
What’s your story? The power of authenticity.
Written by: Tim McCleary
It’s early morning. You walk into a hotel conference room to join a group of employees who have gathered for an off-site. After a brief welcome, you’re first up on the agenda. Your goal is to help the team members be authentic with each other – and that requires them to be vulnerable.
Want to accelerate change? Ride the brake.
Written by: Tim McCleary
So, it happened again this week. It’s likely happened to you, too — several times. I was driving down a busy road, approaching an intersection. I glanced up and saw the light had turned yellow. My foot instinctively pushed a little harder against accelerator to make it through the light.
Ready to boost your customers’ experience? Consider the value of values.
Written by: Tim McCleary
Do you remember when Zappos, the online shoe retailer, entered the market in 1999? Likely not. Their first-year sales were dismal. But, over the next 12 months, their revenue rocketed to $1.6 million.
Kids – we’re moving! A proven, three-step approach to change activation.
Written by: Tim McCleary
Would you leave a note on your refrigerator door to let your family know you’re making a change? “Kids –– pack up by Friday at noon. We’re moving.”
The Escalator Effect. Is your organization suffering from it?
Written by: Tim McCleary
When most of us step onto an escalator, we go into autopilot mode and check out. So, there may be something about a moving stairway that you haven’t noticed. Try leaning on the handrail throughout the duration of your next ride.