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They’re being a nudge. Again.

Written by: Tim McCleary

As the holiday season winds down, it’s worth a look at how one well-known brand used this time of the year to execute the art of the nudge –– to perfection. Did it have an impact on you?

They’re being a nudge. Again.2022-09-15T13:38:46+00:00

A culture that “gives a sh#t.” And caffeinates us, too.

Written by: Tim McCleary

Do you supercharge each morning with a great cup o’ joe? When I’m not on the road, my day starts with a latte at my favorite Charlotte coffee spot, Not Just Coffee. Their name is appropriate on so many levels, as you’ll soon see.

A culture that “gives a sh#t.” And caffeinates us, too.2022-09-15T13:17:56+00:00

A taste for change. Relevance is everything.

Written by: Tim McCleary

I’m painfully aware of the fact that it’s summer here in the U.S., based on the record-breaking heatwave we’ve experienced. Given this, it’s a good time for a lighter read – lighter fare, if you will.

A taste for change. Relevance is everything.2022-09-23T19:42:03+00:00

From bored to floored! Four ideas to design a GREAT team off-site.

Written by: Tim McCleary

I was sitting in a ballroom of a New York City hotel. The room was filled to capacity with more than 100 employees seated in teams of six. The room went dark. An over-sized projection screen lit up with a high octane video, punctuated with music and sound effects that put us in the center of the action of six customers’ lives.

From bored to floored! Four ideas to design a GREAT team off-site.2022-09-23T20:46:53+00:00

Do you like to be teased? The answer may surprise you.

Written by: Tim McCleary

Being teased for something we said or did as a kid was never a lot of fun. But, having our brains teased as an adult is something we’re actually built to seek-out.

Do you like to be teased? The answer may surprise you.2022-09-14T15:18:01+00:00

What’s your story? The power of authenticity.

Written by: Tim McCleary

It’s early morning. You walk into a hotel conference room to join a group of employees who have gathered for an off-site. After a brief welcome, you’re first up on the agenda. Your goal is to help the team members be authentic with each other – and that requires them to be vulnerable.

What’s your story? The power of authenticity.2022-09-23T20:51:06+00:00

Want to accelerate change? Ride the brake.

Written by: Tim McCleary

So, it happened again this week. It’s likely happened to you, too — several times. I was driving down a busy road, approaching an intersection. I glanced up and saw the light had turned yellow. My foot instinctively pushed a little harder against accelerator to make it through the light.

Want to accelerate change? Ride the brake.2022-09-09T15:57:20+00:00

Ready to boost your customers’ experience? Consider the value of values.

Written by: Tim McCleary

Do you remember when Zappos, the online shoe retailer, entered the market in 1999? Likely not. Their first-year sales were dismal. But, over the next 12 months, their revenue rocketed to $1.6 million.

Ready to boost your customers’ experience? Consider the value of values.2022-09-09T15:59:14+00:00

The Escalator Effect. Is your organization suffering from it?

Written by: Tim McCleary

When most of us step onto an escalator, we go into autopilot mode and check out. So, there may be something about a moving stairway that you haven’t noticed. Try leaning on the handrail throughout the duration of your next ride.

The Escalator Effect. Is your organization suffering from it?2022-09-23T21:14:50+00:00