Insights
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The Link Between User Experience and Return on Investment
Written by: Urban Emu
User Experience (“UX”) is a term that describes design strategies that create the best possible experience for the customer such as on a website, in a mobile app, in a vehicle, or throughout the e-commerce checkout process. Continue reading
Design for Impact
More often than not, when a visitor lands on a website, they immediately have a visceral reaction – love it or leave it.
What You Need to Know About 508 Compliance as a Designer or Project Lead
Why is 508 Compliance important? If you’ve taken a ride on a bus or looked for a place to park in front of your local grocery store, you know that there are accommodations made for people with disabilities.
The Power of UX to Reduce Cognitive Load in the Midst of a Crisis
As COVID-19 continues to spread its footprint in the U.S., individuals and businesses alike are seeking relief assistance through private and government programs.
Why Human-Centered Design?
Written by: Hayden Lausell
There are many ways to go about designing a product that could revolutionize your industry. Still, the design process is essential when it comes to how successful your product will be.
Heuristic Evaluation and Its Impact on User Experience
Written by: Sarah Romeo, Senior Digital Designer
Even if you don’t work in the world of design, it’s possible that you’ve heard the term user experience (UX.)
How Amazon is Changing the “Customer Experience”
Written by: Hayden Lausell
Grocery shopping can be a hassle, but a necessary evil at that. Long checkout lines are bothersome, and when you shop on an empty stomach (guilty), they feel about 100 times longer.
Creating Connections: UX and Public Relations
Written by: Urban Emu
he value of user experience (UX) design isn’t confined to digital products, though technology is where the practice gained prominence.
5 Unbelievable Ways Voice Assistants Are Upending Online Businesses
Written by: Hayden Lausell
Right now, tech giants are locked in a race against each other to develop the best voice-based assistant. The better the virtual assistant, the sharper its artificial intelligence and the broader its range of compatible devices.
Top 3 Trends in Predictive Analytics in 2019
Written by: Urban Emu
2019 will see lightning speed trends in data and technology. We’ve all heard about the internet of things until we are ready to admit a device overload. Yet less talked about is the power of predictive analytics and how it can drive user experience (UX) across multiple channels.
Start Playing Games: 4 Gamification Strategies to Boost Engagement
Written by: Urban Emu
Looking for ways to get customers to spend more time with your brand? No matter what your business model, gamification can boost engagement.
Looking Forward at Personalized Digital Design Trends
Written by: Urban Emu
Given that we now live in a world in which finding ways to cater to customers is vital to the success of your business, UX design is a forward-thinking way to attract and maintain your customers.
Double Diamond Design Process
Written by: Daria Vander May
When it comes to product development, there is an important distinction you need to make: either design the “right” product, or design products right.
One Smart Move: Hire a UX Team
Written by: Urban Emu
Does it work for the user? That’s the most important question a designer asks. Your business can’t achieve its goals if people struggle to use the product.
Why It’s Time to Start Focusing on Customer Experience
Written by: Urban Emu
In the past, it was enough for companies to design great products in order to bring in customers. The concept was simple: you create something great and give people access to it — and people are just going to want to buy it.
User Experience, Digital Design: How the Digital Industry and Users Rely on Experience Design on Digital Products
Written by: Urban Emu
Imagine waving your arms to switch on your lights or following a prompt to reschedule a meeting for later because your location and speed indicate that you’re running late.
The Future of UX Design
Written by: Urban Emu
In the future, almost every device will be smart – we’ve already seen a huge proliferation of smart devices – from smart printers to smart refrigerators – as part of the Internet of Things (IoT) trend.
Key CX Challenges Businesses Face Today – and How to Overcome Them for Future Success
Written by: Urban Emu
Thanks to technology, we have created an on-demand world that consistently delivers personalized communications and experiences to customers.
The Impact of User Experience, Today and Tomorrow
Written by: Urban Emu
User experience happens whether we do anything or not. Both good and bad user experiences result from some effort at shaping the initial experience; however, the chances of having a positive user experience are definitely increased with the right efforts.
Contact Us
We are a team of product strategists, UX/UI designers, and software engineers that create innovative user experiences to improve and transform businesses.
We love to hear about ideas big or small. Please don’t hesitate to get in touch with us regarding your project.
Email: hello@urbanemu.com
Phone: 732.749.0435
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Contract Number: 47QTCA20D003Z