World Thrombosis Day

Global Awareness for a Global Problem

BRAND DEVELOPMENT | UX/UI DESIGN | CAMPAIGN DEVELOPMENT | COMMUNICATIONS OUTREACH | MESSAGE DEVELOPMENT | ANALYTIC TRACKING | VIDEO PRODUCTION | WEB DESIGN & DEVELOPMENT

An Urgent Call to Action

The international society launched World Thrombosis Day to urgently call attention to the disease burden, specifically venous thromboembolism (VTE). Research findings from the most comprehensive scientific review of its kind ever undertaken provided a pivotal opportunity to amplify messages, engage media, and rally more than 320 global partners to raise awareness around blood clots.

Strategy and Planning

The team surveyed global medical organizations to determine resources needed in local countries.

Campaign materials appropriate for worldwide use were generated and posted to a program website, which served as a partner activation center and support system. In the months leading up to WTD, ISTH and steering committee members conducted outreach to global organizations, international health groups, federations and patient advocacy groups to build campaign momentum and international support.

Goals

To increase public awareness of thrombosis, including risks and prevalence, and ultimately reduce unnecessary death and disability. (For the Public; VTE knows no boundaries in age, race, gender, ethnicity, geography)

To increase implementation of evidence-based prevention strategies to ensure best practices for prevention, diagnosis and treatment of VTE. (For Healthcare Professionals/Systems)

Objectives

Highlight the burden of thrombosis and the need for action, specifically related to VTE.

Increase public awareness of the significance, risks and signs and symptoms of VTE. Empower individuals to seek diagnosis promptly if signs or symptoms exist, and engage their healthcare providers in appropriate prevention/treatment options.

Galvanize national organizations across the globe with a unified message about VTE.

Achieve recognition of ISTH as the authoritative information source and leader of the campaign.

Strategies

Utilize data to underscore global lack of awareness of VTE.

Capitalize on the ISTH global network of thrombosis organizations as program supporters.

Gain credibility by enlisting top organizations and securing stakeholder endorsement.

Develop educational materials to be adapted by local organizations in their local markets.

More than 175 thrombosis and cardiovascular societies, associations and federations
in 50+ countries were engaged and participating in the WTD movement.

World Thrombosis Day Campaign Impact Highlights

Key Activities

Declaration of WTD

Engagement and collaboration with 175 partners in 50+ countries; 10 corporate supporters

Authoring of a BOD paper and its publication in 5 journals

Conduct a global awareness survey

Development of resources and tools

Global traditional and social media engagement

Media Coverage

Twitter Chat

Partner Conducted Activities

Website Traffic

Social Media Engagement

Global Impact

Urban Emu supported ISTH in developing a strategic communications plan, branding, digital and graphic assets, supporting materials and messaging around the multi-year global campaign.

We overhauled the website for an enhanced user experience, created campaign aligned videos and a survivor selfie gallery. Campaign materials included infographics, posters, and toolkits to support collaborating (partners) health societies, patient advocacy groups, government entities, medical/scientific organizations, academic institutions and corporations worldwide. We also packaged the annual impact reports.

Partner engagement spiked, social media and media coverage exploded. Hospitals worldwide heightened awareness of VTE and millions learned the risk factors. The world took notice to #ThinkVTE.

The campaign earned the public relations industry’s highest honor — PRSA’s Silver Anvil — for the team effort.

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