Urban Emu supported ISTH in developing a strategic communications plan, branding, digital and graphic assets, supporting materials and messaging around the multi-year global campaign.
We overhauled the website for an enhanced user experience, created campaign aligned videos and a survivor selfie gallery. Campaign materials included infographics, posters, and toolkits to support collaborating (partners) health societies, patient advocacy groups, government entities, medical/scientific organizations, academic institutions and corporations worldwide. We also packaged the annual impact reports.
Partner engagement spiked, social media and media coverage exploded. Hospitals worldwide heightened awareness of VTE and millions learned the risk factors. The world took notice to #ThinkVTE.
The campaign earned the public relations industry’s highest honor — PRSA’s Silver Anvil — for the team effort.