World Thrombosis Day

Global Awareness for a Global Problem


An Urgent Call to Action

The international society launched World Thrombosis Day to urgently call attention to the disease burden, specifically venous thromboembolism (VTE). Research findings from the most comprehensive scientific review of its kind ever undertaken provided a pivotal opportunity to amplify messages, engage media, and rally more than 320 global partners to raise awareness around blood clots.

Global Impact

Urban Emu helped brand a unifying multi-year global campaign and developed traditional and digital platforms to disseminate messages.

We overhauled the website for an enhanced user experience, created campaign aligned videos and a survivor selfie gallery. Campaign materials included infographics, posters, and toolkits to support collaborating (partners) health societies, patient advocacy groups, government entities, medical/scientific organizations, academic institutions and corporations worldwide. We also packaged the annual impact reports.

Partner engagement spiked, social media and media coverage exploded. Hospitals worldwide heightened awareness of VTE and millions learned the risk factors. The world took notice to #ThinkVTE.

The campaign earned the public relations industry’s highest honor — PRSA’s Silver Anvil — for the team effort.

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Urban Emu is an experience agency with a fast growing team of experience designers, facilitators, strategists, researchers, UX/UI designers, and software engineers that create innovative experiences to improve and transform businesses.

We love to hear about ideas big or small. Please don’t hesitate to get in touch with us regarding your project.

Phone: 732.749.0435

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Contract Number: 47QTCA20D003Z