Around Town D.C.
Event Directory for Ages 60 and Up
BRAND DEVELOPMENT | UX/UI DESIGN | WEB DESIGN & DEVELOPMENT | BRAND COLLATERAL | RESEARCH
The Inception of Around Town DC
The inception of Around Town DC stems from a common issue: older adults don’t know about the programs and services available to them.
This problem is especially true in the upper North West quadrant of Washington, DC and neighborhoods west of Rock Creek Park, because no brick and mortar senior wellness center serves as a central location for neighbors to get information.
In June 2018, the DC Office on Aging granted funding to Iona Senior Services to address this ongoing challenge and build a website platform to help older adults in Wards 2 and 3 find activities.
Users
Results
Iona Testing Summary:
- Surveyed more than 500 older adults who live in these neighborhoods on their interests related to wellness programming.
- Led two community forums with Village leaders, neighbors, and other key figures knowledgeable about the aging services landscape in DC.
- Met with staff at libraries, congregations, continuing education sites, and other locations to discuss the project and identify different programs open to older adults in the area.
Around Town DC launched in January 2019. On this site, visitors will find events, programs, and even some online tools primarily related to wellness, fitness, and recreation. Most programs take place in Northwest neighborhoods of DC to help address the lack of senior wellness center.
Naming
Defining a simple name that directly relates to the resource.
Our challenge was to understand the project offering and the audience who needs it. We understood the impact this name would have within the geographic location. It needed to be simple and easy to remember. The name would need to clearly relate to the resource and avoid any confusion for its users.
Contact Us
We are a team of product strategists, UX/UI designers, and software engineers that create innovative user experiences to improve and transform businesses.
We love to hear about ideas big or small. Please don’t hesitate to get in touch with us regarding your project.
Email: hello@urbanemu.com
Phone: 732.749.0435
Stay updated on what’s new with our newsletter.
Contract Number: 47QTCA20D003Z
Contact Us
We are a team of product strategists, UX/UI designers, and software engineers that create innovative user experiences to improve and transform businesses.
We love to hear about ideas big or small. Please don’t hesitate to get in touch with us regarding your project.
Email: hello@urbanemu.com
Phone: 732.749.0435
Stay updated on what’s new with our newsletter.
Contract Number: 47QTCA20D003Z