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They’re being a nudge. Again.

Written by: Tim McCleary

As the holiday season winds down, it’s worth a look at how one well-known brand used this time of the year to execute the art of the nudge –– to perfection. Did it have an impact on you?

They’re being a nudge. Again.2022-09-15T13:38:46+00:00

Purpose. Post boxes and people.

Written by: Tim McCleary

Do you like to travel? I love it. And, I’ve had the good fortune of working in many countries – Australia, Italy, Singapore, New Zealand, Mexico and Portugal, to name a few. Seeing simple things that are different from my life back home stirs my creativity – things as simple as a post box.

Purpose. Post boxes and people.2022-09-15T13:31:21+00:00

The “Me First” culture. Where have you seen it?

Written by: Tim McCleary

Raise your hand if you’ve noticed this: There’s a long, stick-like item that projects from the left side of the steering column in every vehicle. It’s a really simple device. It’s easy to use. It’s required by law. And, it’s designed to keep us safer on the road.

The “Me First” culture. Where have you seen it?2022-09-23T19:25:04+00:00

From bored to floored! Four ideas to design a GREAT team off-site.

Written by: Tim McCleary

I was sitting in a ballroom of a New York City hotel. The room was filled to capacity with more than 100 employees seated in teams of six. The room went dark. An over-sized projection screen lit up with a high octane video, punctuated with music and sound effects that put us in the center of the action of six customers’ lives.

From bored to floored! Four ideas to design a GREAT team off-site.2022-09-23T20:46:53+00:00

Do you like to be teased? The answer may surprise you.

Written by: Tim McCleary

Being teased for something we said or did as a kid was never a lot of fun. But, having our brains teased as an adult is something we’re actually built to seek-out.

Do you like to be teased? The answer may surprise you.2022-09-14T15:18:01+00:00

What’s your story? The power of authenticity.

Written by: Tim McCleary

It’s early morning. You walk into a hotel conference room to join a group of employees who have gathered for an off-site. After a brief welcome, you’re first up on the agenda. Your goal is to help the team members be authentic with each other – and that requires them to be vulnerable.

What’s your story? The power of authenticity.2022-09-23T20:51:06+00:00

Measure of success? The Cole Haan moment.

Written by: Tim McCleary

Shifting an organization’s culture is significantly more difficult than the challenges I faced in my first job. But, it still requires a means by which to gauge progress. So, what’s your measure of success? What’s your Cole Haan Moment?

Measure of success? The Cole Haan moment.2022-09-13T16:25:02+00:00

It’s all in your head.

Written by: Tim McCleary

Sometimes we bump into inspiration, like I did with the book stand at the San Jose, California, airport last month. Sometimes we literally trip over it, as was the case with the spray-painted message I saw last week on a sidewalk in Charlotte, North Carolina.

It’s all in your head.2022-09-12T13:53:56+00:00

Change like a hurricane.

Written by: Tim McCleary

It’s a nice day today here in Charlotte, North Carolina. As I write this, the sun is beaming into our office and the sky is filled with white, fluffy clouds. In stark contrast, a massive hurricane lurks off the coast of our state.

Change like a hurricane.2022-09-09T14:57:00+00:00

You’re being a nudge! But, it’s working.

Written by: Tim McCleary

There it was, a message screaming from my morning French vanilla latte – each and every day. But, was I listening? More importantly, was I acting on the nudge? The marketing team at Starbucks has mastered this technique.

You’re being a nudge! But, it’s working.2022-09-16T19:51:17+00:00