They’re being a nudge. Again.
Written by: Tim McCleary
As the holiday season winds down, it’s worth a look at how one well-known brand used this time of the year to execute the art of the nudge –– to perfection. Did it have an impact on you?
Purpose. Post boxes and people.
Written by: Tim McCleary
Do you like to travel? I love it. And, I’ve had the good fortune of working in many countries – Australia, Italy, Singapore, New Zealand, Mexico and Portugal, to name a few. Seeing simple things that are different from my life back home stirs my creativity – things as simple as a post box.
The “Me First” culture. Where have you seen it?
Written by: Tim McCleary
Raise your hand if you’ve noticed this: There’s a long, stick-like item that projects from the left side of the steering column in every vehicle. It’s a really simple device. It’s easy to use. It’s required by law. And, it’s designed to keep us safer on the road.
From bored to floored! Four ideas to design a GREAT team off-site.
Written by: Tim McCleary
I was sitting in a ballroom of a New York City hotel. The room was filled to capacity with more than 100 employees seated in teams of six. The room went dark. An over-sized projection screen lit up with a high octane video, punctuated with music and sound effects that put us in the center of the action of six customers’ lives.
Do you like to be teased? The answer may surprise you.
Written by: Tim McCleary
Being teased for something we said or did as a kid was never a lot of fun. But, having our brains teased as an adult is something we’re actually built to seek-out.
What’s your story? The power of authenticity.
Written by: Tim McCleary
It’s early morning. You walk into a hotel conference room to join a group of employees who have gathered for an off-site. After a brief welcome, you’re first up on the agenda. Your goal is to help the team members be authentic with each other – and that requires them to be vulnerable.
Measure of success? The Cole Haan moment.
Written by: Tim McCleary
Shifting an organization’s culture is significantly more difficult than the challenges I faced in my first job. But, it still requires a means by which to gauge progress. So, what’s your measure of success? What’s your Cole Haan Moment?
It’s all in your head.
Written by: Tim McCleary
Sometimes we bump into inspiration, like I did with the book stand at the San Jose, California, airport last month. Sometimes we literally trip over it, as was the case with the spray-painted message I saw last week on a sidewalk in Charlotte, North Carolina.
Change like a hurricane.
Written by: Tim McCleary
It’s a nice day today here in Charlotte, North Carolina. As I write this, the sun is beaming into our office and the sky is filled with white, fluffy clouds. In stark contrast, a massive hurricane lurks off the coast of our state.
You’re being a nudge! But, it’s working.
Written by: Tim McCleary
There it was, a message screaming from my morning French vanilla latte – each and every day. But, was I listening? More importantly, was I acting on the nudge? The marketing team at Starbucks has mastered this technique.