Even if you don’t work in the world of design, it’s possible that you’ve heard the term user experience (UX.)
The value of user experience (UX) design isn’t confined to digital products, though technology is where the practice gained prominence.
When it comes to product development, there is an important distinction you need to make: either design the “right” product, or design products right.
Does it work for the user? That’s the most important question a designer asks. Your business can’t achieve its goals if people struggle to use the product.
User Experience, Digital Design: How the Digital Industry and Users Rely on Experience Design on Digital Products
Imagine waving your arms to switch on your lights or following a prompt to reschedule a meeting for later because your location and speed indicate that you’re running late.
Thanks to technology, we have created an on-demand world that consistently delivers personalized communications and experiences to customers.
User experience happens whether we do anything or not. Both good and bad user experiences result from some effort at shaping the initial experience; however, the chances of having a positive user experience are definitely increased with the right efforts.