GE BrilliantYOU

Feed Your Curiosity


The Task

GE Crotonville, the company’s leadership development institute is developing a new online learning environment for GE employees worldwide. They needed a creative solution to begin the introduction process.

The Ask

Create a compelling campaign that inspires GE employees to become thought leaders and introduce them to the new online leadership training portal.



We facilitated an interview process to define what inspires GE employees to become leaders. Based upon findings we developed a series of creative messages targeting the diverse audiences.

To increase quality and establish a personal position, we organized and directed an on-site photoshoot and followed up with a collaborative campaign design that encompassed the GE Crotonville philosophy.


A successful campaign that continues to drive
 GE leadership excitement. The campaign lives throughout internal GE marketing, online communications, and GE training programs. BrilliantYOU strives to make learning continual, mobile, and immediately applicable.

Work With Us

Our work fundamentally changes the way businesses and industries operate, creating measurable value for our clients, end users and society. Have a project you’d like to talk about? We’d love to hear about it.

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Media Inquiries

We actively engage in conversations at the intersection of design, technology and user experience. Contact us and let’s have a conversation!

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Careers at Urban Emu

We’re always on the lookout for passionate creative types. If you break the mold, see current opportunities and apply.

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Contact Us

We are a team of product strategists, UX/UI designers, and software engineers that create innovative user experiences to improve and transform businesses.

We love to hear about ideas big or small. Please don’t hesitate to get in touch with us regarding your project.

Phone: 732.749.0435

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Contract Number: 47QTCA20D003Z