Sunbird DCIM is a data center software company who has been working with Urban Emu from a branding and design perspective to create effective marketing and website design solutions. Because Data Centers (and their data) are so complex, Sunbird engages with Urban Emu to synthesize complex information and data into simple and compelling designs. More recently, Sunbird worked with Urban Emu to create an infographic which summarized the impact of COVID-19 on data center consumption. Urban Emu worked to streamline the content and data into a storytelling visual which has received a lot of attention from their customers, and also the data center community.
National Response to COVID-19 – The Action Alliance
Urban Emu was tasked to brand an important strategic initiative for the National Action Alliance, aimed at addressing mental health and suicide prevention which has increased dramatically as part of the COVID-19 pandemic. The initiative required it’s own website, focused on presenting content which conveys the importance and severity of taking action through 6 strategic priorities or categories of action. Urban Emu worked to create effective design solutions which captured the 6 priorities as well as provided as a vehicle to communicate important data/metrics about the pandemic’s impact on these 2 important national issues. Our deliverables included: Custom Website Design & Development/CMS customization (Drupal), an infographic, social shareable graphics, six videos for each of the priorities (videography/editing), two media kits, and an FAQ sheet.
Urban Emu helped brand a unifying multi-year global campaign and developed traditional and digital platforms to disseminate messages.
We overhauled the website for an enhanced user experience, created campaign aligned videos and a survivor selfie gallery. Campaign materials included infographics, posters, and toolkits to support collaborating (partners) health societies, patient advocacy groups, government entities, medical/scientific organizations, academic institutions and corporations worldwide. We also packaged the annual impact reports.
Partner engagement spiked, social media and media coverage exploded. Hospitals worldwide heightened awareness of VTE and millions learned the risk factors. The world took notice to #ThinkVTE.
The campaign earned the public relations industry’s highest honor — PRSA’s Silver Anvil — for the team effort.