National Response to COVID-19
National Action Alliance addresses mental health and suicide prevention during the COVID-19 pandemic
STRATEGY | UX/UI DESIGN | DIGITAL MEDIA COLLATERAL | WEB DESIGN & DEVELOPMENT | VIDEOGRAPHY | MESSAGING | SOCIAL
The Need for Action is Urgent.
The Time is NOW.
Urban Emu was tasked to brand an important strategic initiative for the National Action Alliance, aimed at addressing mental health and suicide prevention which has increased dramatically as part of the COVID-19 pandemic. The initiative required its own website, focused on presenting content which conveys the importance and severity of taking action through 6 strategic priorities or categories of action.
A Series of Creative Solutions
Urban Emu worked to create effective design solutions which captured the 6 priorities as well as provided a vehicle to communicate important data/metrics about the pandemic’s impact on these 2 important national issues.
Deliverables included a Custom Website Design & Development/CMS customization, infographics to demonstrate important information in snackable bite sized material for legibility, social shareable graphics, six videos for each of the priorities, two strategic media kits, and additional supporting material.
Strengthening a Message
Urban Emu facilitated online interviews with stakeholders and co-leaders of each priority allowing them to talk about the importance and focus of joint efforts. All interviews were recorded via zoom and developed into a series of videos supporting the new campaign website and messaging outreach.
Social Awareness
Outreach included a series of social media tiles that support all 6 priorities along with data infographics that accompany statistics relevant to the mission and goals. Urban Emu created all of the visual assets for promotion keeping the campaign brand consistent and focused throughout all touchpoints.
Urban Emu is professional, accommodating, and very creative.
The team was accessible and responsive when needed all throughout the project. They’re very organized—able to produce reports and updates anytime we request them. They were willing to go above and beyond to get the job done.
DC – Public Relations Company
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Contract Number: 47QTCA20D003Z
