Pattie Yu

Senior Strategic Communications Director

A senior communications counselor who built health and social issues practices at leading global agencies Porter Novelli and Fleishman Hillard, Pattie continues to propel her passion with purpose at the virtual PR agency, theYucrew. The agency partners with best-in-class communications experts across the country, focusing on health and social change initiatives, many engaging diversity and special populations strategies.

Prior, she co-founded GYMR whose portfolio included the White House Congressional report card for Campaign for Tobacco Free Kids, putting colorectal cancer on the nation’s radar, building stakeholder support for the Surgeon General’s overweight campaign, launching the first Institute’s of Medicine summit on integrative medicine, championing the nation’s nurses on the frontlines for the Robert Wood Johnson Foundation and patient recruitment for landmark Alzheimer’s Disease clinical trials for NIH.

Mentor and social marketing pioneer Bill Novelli recruited Pattie to join Porter Novelli for NIH’s high blood pressure and cholesterol education campaigns, considered to be models for social marketing to this day. She was later recruited to Fleishman-Hillard’s D.C. office to build a social marketing and health practice, manage association and consumer marketing practices and establish its diversity and alliance-building training for staff and clients.

Over decades, her work has been recognized by coveted Silver Anvils, Creativity in Public Relations, World Institute of Black Communications, PRSA, National Capital Excellence in Communications, ASAE, PRSA Maryland, National Association of Government Communicators, Greater Washington Society of Association Executives (now Center for Association Leadership), PR Week and Washington Addy Awards.

Her articles have appeared in social marketing textbooks and the International Journal of Alzheimer’s Disease and Related Disorders. Pattie is often tapped to judge communications competitions including PRSA’s Silver Anvil (diversity category). She just finished a two-year term on the Washington Women in Public Relations’ Advisory Council and her term as VP of DE&I and University Board liaison for PRSA National Capital Chapter.

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