Dietary Guidelines for Americans, 2020-2025

Every five years, the Dietary Guidelines are updated with new science-backed nutrition information to help the American public make healthy choices and prevent diet-related diseases. Urban Emu worked with the United States Department of Agriculture and the Department of Health and Human Services to synthesize the dense scientific report into something more palatable, making the guidance easy to interpret and hard to forget.

Making Nutrition Information Easier to Swallow

We conducted extensive discovery workshops to understand how people in the U.S. relate to nutrition education. Using these essential insights and best-in-class visual storytelling, we designed a 164-page book to express the various ages and life stages and a fully redesigned Dietary Guidelines website with consistent branding efforts. We showcased original and royalty-free photography of people and foods from various cultural traditions and incorporated affordable food options whenever possible. These critical nuances were also applied to the iconography used throughout the website and book.

Results

• Beautifully designed 164-page Dietary Guidelines book
• New custom branding across the DGA book and website
• Gorgeous original and royalty-free photography and iconography to enhance visual storytelling