Economic Innovation Group – Website Redesign

Tearing Down Barriers to Economic Equality

The Economic Innovation Group (EIG) is a bipartisan public policy organization dedicated to forging a more dynamic and inclusive American economy. Urban Emu partnered with EIG to synthesize their vast research library into a cohesive, visually stunning website to more effectively tell their story and help them do their vital work of creating a more profitable future for all.

From Cluttered Chaos to Compelling Calm

EIG possessed an arsenal of research and resources to educate the public and policymakers. Unfortunately, with more than 3,000 pages of content, their website had become difficult to navigate, making valuable information inaccessible despite being available. Urban Emu conducted an in-depth competitive analysis and UX research, created a new taxonomy to better surface timely and related content, implemented a tagging system to enhance usability, improve load times, and simplify content discovery, and carried out an SEO audit and optimization to boost the site’s visibility on Google.

Results:

• Improved Google’s Core Web Vital score by 29%
• Improved Load Speed Time by 28%.
• Trained EIG staff to maintain and update the website, ensuring sustainable growth