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Why human-centered design?

Written by: Hayden Lausell

There are many ways to go about designing a product that could revolutionize your industry. Still, the design process is essential when it comes to how successful your product will be.

Why human-centered design?2022-12-01T19:29:54+00:00

Heuristic evaluation and its impact on user experience

Written by: Sarah Romeo

Even if you don’t work in the world of design, it’s possible that you’ve heard the term user experience (UX.) Lately, there has been a lot of buzz about UX and how its practices can help build better websites, apps, branding, products, and more.

Heuristic evaluation and its impact on user experience2022-12-01T19:53:24+00:00

How Amazon is changing the “Customer Experience”

Written by: Hayden Lausell

Amazon recently opened a modern-day grocery store to the public in Seattle, Washington, where grocery shopping is as easy as download, shop, and go. That’s it! Amazon Go is making it possible for shoppers to not hate (maybe even love) the food store experience.

How Amazon is changing the “Customer Experience”2022-12-01T20:05:20+00:00

Double diamond design process

Written by: Daria Vander May

When it comes to product development, there is an important distinction you need to make: either design the “right” product, or design products right. In a day and age where consumers have nearly limitless access to goods on the market, it falls on the user experience designer to design something that will stand out.

Double diamond design process2022-11-08T21:17:41+00:00

Why it’s time to focus on customer experience

Written by: Urban Emu

In the past, it was enough for companies to design great products to bring in customers. The concept was simple: you create something great and give people access to it — and they're going to want to buy it. Times have changed.

Why it’s time to focus on customer experience2022-12-01T21:45:39+00:00

The future of UX design

Written by: Urban Emu

In the future, almost every device will be smart. We’ve already seen a huge proliferation of smart devices – from smart printers to smart refrigerators, as part of the Internet of Things (IoT) trend. So, what's around the corner?

The future of UX design2022-12-01T21:53:16+00:00

What are some of the key CX challenges businesses face today? Here are some ways to solve them.

Written by: Urban Emu

Thanks to technology, we have created an on-demand world that consistently delivers personalized communications and experiences to customers. Customer expectations have been raised as a result — and people now expect to have consistently outstanding experiences across the board when they interact with a brand.

What are some of the key CX challenges businesses face today? Here are some ways to solve them.2022-12-01T21:58:34+00:00