Design for Impact
More often than not, when a visitor lands on a website, they immediately have a visceral reaction – love it or leave it.
The Link Between User Experience and Return on Investment
User Experience (“UX”) is a term that describes design strategies that create the best possible experience for the customer such as on a website, in a mobile app, in a vehicle, or throughout the e-commerce checkout process.
The Power of UX to Reduce Cognitive Load in the Midst of a Crisis
As COVID-19 continues to spread its footprint in the U.S., individuals and businesses alike are seeking relief assistance through private and government programs.
Why Human-Centered Design?
Written by: Hayden Lausell
There are many ways to go about designing a product that could revolutionize your industry. Still, the design process is essential when it comes to how successful your product will be.
Heuristic Evaluation and Its Impact on User Experience
Written by: Sarah Romeo, Senior Digital Designer
Even if you don’t work in the world of design, it’s possible that you’ve heard the term user experience (UX.)
How Amazon is Changing the “Customer Experience”
Written by: Hayden Lausell
Grocery shopping can be a hassle, but a necessary evil at that. Long checkout lines are bothersome, and when you shop on an empty stomach (guilty), they feel about 100 times longer.
Creating Connections: UX and Public Relations
Written by: Urban Emu
he value of user experience (UX) design isn’t confined to digital products, though technology is where the practice gained prominence.
Double Diamond Design Process
Written by: Daria Vander May
When it comes to product development, there is an important distinction you need to make: either design the “right” product, or design products right.