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Insights2023-08-28T05:41:33+00:00

Insights

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The Significance of Cultural and Social Factors in Experience Design

Written by: Patrick Kesler

In an increasingly interconnected world, experience design has evolved from a mere aesthetic endeavor to a complex discipline that demands a deep understanding of cultural and social factors.

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How Amazon is changing the “Customer Experience”

Written by: Hayden Lausell

Amazon recently opened a modern-day grocery store to the public in Seattle, Washington, where grocery shopping is as easy as download, shop, and go. That’s it! Amazon Go is making it possible for shoppers to not hate (maybe even love) the food store experience.

Creating connections: UX and public relations

Written by: Urban Emu

The value of user experience (UX) design isn't confined to digital products, though technology is where the practice gained prominence. The most successful business enterprises are integrating UX along the line, and public relations and communications are no exception.

“The shortest distance between two people is a story.”

Written by: Tim McCleary

Once upon a time… That’s a phrase that takes us back to our childhood. It filled us with anticipation. We knew when we heard it, a story was about to unfold. I recently heard the quote: “The shortest distance between two people is a story.”

They’re being a nudge. Again.

Written by: Tim McCleary

As the holiday season winds down, it’s worth a look at how one well-known brand used this time of the year to execute the art of the nudge –– to perfection. Did it have an impact on you?

Purpose. Post boxes and people.

Written by: Tim McCleary

Do you like to travel? I love it. And, I’ve had the good fortune of working in many countries – Australia, Italy, Singapore, New Zealand, Mexico and Portugal, to name a few. Seeing simple things that are different from my life back home stirs my creativity – things as simple as a post box.

A culture that “gives a sh#t.” And caffeinates us, too.

Written by: Tim McCleary

Do you supercharge each morning with a great cup o’ joe? When I’m not on the road, my day starts with a latte at my favorite Charlotte coffee spot, Not Just Coffee. Their name is appropriate on so many levels, as you’ll soon see.

The “Me First” culture. Where have you seen it?

Written by: Tim McCleary

Raise your hand if you’ve noticed this: There’s a long, stick-like item that projects from the left side of the steering column in every vehicle. It’s a really simple device. It’s easy to use. It’s required by law. And, it’s designed to keep us safer on the road.

A taste for change. Relevance is everything.

Written by: Tim McCleary

I’m painfully aware of the fact that it’s summer here in the U.S., based on the record-breaking heatwave we’ve experienced. Given this, it’s a good time for a lighter read – lighter fare, if you will.

From bored to floored! Four ideas to design a GREAT team off-site.

Written by: Tim McCleary

I was sitting in a ballroom of a New York City hotel. The room was filled to capacity with more than 100 employees seated in teams of six. The room went dark. An over-sized projection screen lit up with a high octane video, punctuated with music and sound effects that put us in the center of the action of six customers’ lives.

Top three trends in predictive analytics in 2019

Written by: Urban Emu

You've heard about the Internet of Things (IoT). Yet, less talked about is the power of predictive analytics and how it can drive user experience (UX) across multiple channels. In 2019, we'll see the rise of technological complexity. The right user experience can simplify that complexity.

A look forward at personalized digital design trends

Written by: Urban Emu

Given that we live in a world in which finding ways to cater to customers is vital to the success of your business, UX design is a forward-thinking way to attract and maintain your customers. Let's take a look at how UX design is helping to pave the way for other innovative digital products.

Double diamond design process

Written by: Daria Vander May

When it comes to product development, there is an important distinction you need to make: either design the “right” product, or design products right. In a day and age where consumers have nearly limitless access to goods on the market, it falls on the user experience designer to design something that will stand out.

What’s your story? The power of authenticity.

Written by: Tim McCleary

It’s early morning. You walk into a hotel conference room to join a group of employees who have gathered for an off-site. After a brief welcome, you’re first up on the agenda. Your goal is to help the team members be authentic with each other – and that requires them to be vulnerable.

Playground rules. Everything you need to know about change.

Written by: Tim McCleary

Let’s rewind to your childhood for a moment. Do you remember the playground rules? Things like patiently standing in line, taking turns and playing nicely? At their core, these rules were simply a list of positive habits. Habits are a human being’s super power.

One Smart Move: Hire a UX Team

Written by: Urban Emu

Does it work for the user? That’s the most important question a designer asks. Your business can’t achieve its goals if people struggle to use the product.

No Year’s Resolutions! Change your habits, instead.

Written by: Tim McCleary

With a digital swipe of the calendar page, here we are at the start of a brand new year, full of possibilities. New Year’s resolutions are a great way to plan and activate change. Right? Spoiler alert: They don’t work.

Measure of success? The Cole Haan moment.

Written by: Tim McCleary

Shifting an organization’s culture is significantly more difficult than the challenges I faced in my first job. But, it still requires a means by which to gauge progress. So, what’s your measure of success? What’s your Cole Haan Moment?

I’m stressed! But, maybe that’s a good thing.

Written by: Tim McCleary

Does change – or even the mere thought of change, ignite feelings of stress in you? Change used to be seen as an event that could be mapped in a straight line. But, that was the mid-90s. Fast forward to today. Change is significantly more complicated.

It’s all in your head.

Written by: Tim McCleary

Sometimes we bump into inspiration, like I did with the book stand at the San Jose, California, airport last month. Sometimes we literally trip over it, as was the case with the spray-painted message I saw last week on a sidewalk in Charlotte, North Carolina.

Change like a hurricane.

Written by: Tim McCleary

It’s a nice day today here in Charlotte, North Carolina. As I write this, the sun is beaming into our office and the sky is filled with white, fluffy clouds. In stark contrast, a massive hurricane lurks off the coast of our state.

Contact Us

Urban Emu is an experience agency with a fast growing team of experience designers, facilitators, strategists, researchers, UX/UI designers, and software engineers that create innovative experiences to improve and transform businesses.

We love to hear about ideas big or small. Please don’t hesitate to get in touch with us regarding your project.

Email: hello@urbanemu.com