Insights
FEATURED
The Significance of Cultural and Social Factors in Experience Design
Written by: Patrick Kesler
In an increasingly interconnected world, experience design has evolved from a mere aesthetic endeavor to a complex discipline that demands a deep understanding of cultural and social factors.
Why human-centered design?
Written by: Hayden Lausell
There are many ways to go about designing a product that could revolutionize your industry. Still, the design process is essential when it comes to how successful your product will be.
Heuristic evaluation and its impact on user experience
Written by: Sarah Romeo
Even if you don’t work in the world of design, it’s possible that you’ve heard the term user experience (UX.) Lately, there has been a lot of buzz about UX and how its practices can help build better websites, apps, branding, products, and more.
How Amazon is changing the “Customer Experience”
Written by: Hayden Lausell
Amazon recently opened a modern-day grocery store to the public in Seattle, Washington, where grocery shopping is as easy as download, shop, and go. That’s it! Amazon Go is making it possible for shoppers to not hate (maybe even love) the food store experience.
Creating connections: UX and public relations
Written by: Urban Emu
The value of user experience (UX) design isn't confined to digital products, though technology is where the practice gained prominence. The most successful business enterprises are integrating UX along the line, and public relations and communications are no exception.
Five unbelievable ways voice assistants are upending online businesses
Written by: Hayden Lausell
Tech companies call it the hands-free experience. In many ways, voice assistants are the new touchscreen. They make devices easier to interact with. But where does it go from here?
Top three trends in predictive analytics in 2019
Written by: Urban Emu
You've heard about the Internet of Things (IoT). Yet, less talked about is the power of predictive analytics and how it can drive user experience (UX) across multiple channels. In 2019, we'll see the rise of technological complexity. The right user experience can simplify that complexity.
Start playing games: Four gamification strategies to boost engagement
Written by: Urban Emu
Looking for ways to get customers to spend more time with your brand? No matter what your business model, gamification can boost engagement. Once you know a few basic principles, you’ll get your audience more active on your website, social media, and more.
A look forward at personalized digital design trends
Written by: Urban Emu
Given that we live in a world in which finding ways to cater to customers is vital to the success of your business, UX design is a forward-thinking way to attract and maintain your customers. Let's take a look at how UX design is helping to pave the way for other innovative digital products.
Double diamond design process
Written by: Daria Vander May
When it comes to product development, there is an important distinction you need to make: either design the “right” product, or design products right. In a day and age where consumers have nearly limitless access to goods on the market, it falls on the user experience designer to design something that will stand out.
One Smart Move: Hire a UX Team
Written by: Urban Emu
Does it work for the user? That’s the most important question a designer asks. Your business can’t achieve its goals if people struggle to use the product.
Why it’s time to focus on customer experience
Written by: Urban Emu
In the past, it was enough for companies to design great products to bring in customers. The concept was simple: you create something great and give people access to it — and they're going to want to buy it. Times have changed.
How the digital industry and users rely on experience design on digital products
Written by: Urban Emu
Imagine waving your arms to switch on your lights or following a prompt to reschedule a meeting for later because your location and speed indicate that you’re running late. This is the future of user experience design.
The future of UX design
Written by: Urban Emu
In the future, almost every device will be smart. We’ve already seen a huge proliferation of smart devices – from smart printers to smart refrigerators, as part of the Internet of Things (IoT) trend. So, what's around the corner?
What are some of the key CX challenges businesses face today? Here are some ways to solve them.
Written by: Urban Emu
Thanks to technology, we have created an on-demand world that consistently delivers personalized communications and experiences to customers. Customer expectations have been raised as a result — and people now expect to have consistently outstanding experiences across the board when they interact with a brand.
The impact of user experience, today and tomorrow
Written by: Urban Emu
User experience happens whether we do anything or not. Both good and bad user experiences result from some effort at shaping the initial experience; however, the chances of having a positive user experience are definitely increased with the right efforts.
Contact Us
Urban Emu is an experience agency with a fast growing team of experience designers, facilitators, strategists, researchers, UX/UI designers, and software engineers that create innovative experiences to improve and transform businesses.
We love to hear about ideas big or small. Please don’t hesitate to get in touch with us regarding your project.
Email: hello@urbanemu.com
Stay updated on what’s new with our newsletter.
Contract Number: 47QTCA20D003Z
